Most Europeans still see microalgae as a niche “superfood” trend. Yet, this tiny powerhouse holds immense potential for sustainable food systems, bio-based materials, and aquaculture innovation. That’s where PEDAL Consulting steps in. As a key partner in the EU-funded INNOAQUA project, we lead strategic communication, dissemination, and exploitation efforts. Innovation shouldn't stay in the lab but reach people, policies, and markets across Europe.