On 25 March 2025, INNOAQUA took part in the WE.Circular Popup Store held at the AC Hotel Bratislava (Slovakia), where the project was represented by the project partner PEDAL Consulting. The international event brought together around 70 participants from across Europe, including entrepreneurs, innovators, and professionals working in circular economy, sustainable business models, and womenled entrepreneurship.
A space dedicated to circular innovation
Throughout the day, participants exchanged knowledge, presented solutions, and discussed practices that support the transition towards more sustainable and resourceefficient systems. The Popup Store format encouraged direct interaction, fostering open dialogue and practical idea sharing among attendees.
In the exhibition area, INNOAQUA showcased its objectives, ongoing activities, and contribution to the development of more sustainable and circular aquaculture solutions. Alongside INNOAQUA, the event also featured several other EUfunded initiatives, including METAVERSE, GREENVOCNET, OH, ONE EARTH, CARINA, and INPROCAP, offering visitors a broad overview of current efforts to advance circular innovation and resource efficiency across different sectors.
Exchange, collaboration, and new synergies
The programme combined presentations, interactive discussions, and informal networking sessions, with particular emphasis on women’s entrepreneurship and business ideas integrating circular and sustainable approaches. INNOAQUA’s participation helped increase the project’s visibility, share its progress with relevant stakeholders, and explore potential synergies with other European initiatives.
INNOAQUA’s presence at the WE.Circular Popup Store highlights the importance of events that connect research, industry, and society to accelerate the adoption of circular solutions. Such gatherings play a key role in translating project results into realworld applications and strengthening sustainable innovation within the blue economy.
